Blog

Coffee Lovers Rejoice – Starbucks Brews Holiday Cheer

Caroline Vallila, November 17th, 2017

Just as a pumpkin spice latte is an homage to Fall, a Starbucks holiday cup is a symbol of holiday spirit and season greetings.

Read More

Twitter Doubles Character Limit to 280

Mike Benedetto, November 10th, 2017

Twitter was born in 2006 and quickly became a social media phenomenon. In the beginning, the reason for the 140-character limit was to mimic the length of SMS messages. SMS messages were limited to 160 characters, and Twitter decided to save the remaining 20 characters for the username. However, the character limit soon became one of the […]

Read More

The Unintended Consequences of Marketing Automation

Fred Pack, November 9th, 2017

I bought a TIVO recently – their Bolt model. It is very good with lots of capabilities, but the few-page manual which came with it is very poor. It hardly tells you anything about how to operate the system. 

Read More

The Math of Marketing

Domenick Cilea, November 3rd, 2017

In my last post on driving business outcomes using our Marketing I/O framework, the focus was on connecting the dots between strategy and tactics. Every marketing activity should have a goal and metrics to measure performance. This is where the math comes in.

Read More

Don’t Underestimate Your Customers: 3 PR Lessons from McDonald’s Szechuan Sauce Snafu

Michael Bateman, October 20th, 2017

Time will tell whether McDonald’s will hold up their promise or not. Until then, let’s examine the lessons we can learn from this PR stunt gone wrong.  

Read More

Dropbox’s Design Disaster

Stefanie Osmond, October 13th, 2017

Last week, Dropbox announced the biggest change to their visual brand that the company has seen in 10 years…and designers all over the internet immediately started freaking out (me included).

Read More

Three Ingredients for Successful Tech Event PR

Paul Shlackman, October 6th, 2017

How many times have you been to a tech conference where the keynote speaker has been so good that they held the room spellbound for the entire length of their presentation? That what they had to say was so compelling 20 minutes simply flew by? I have – it was an inspiring experience that has […]

Read More

Risky Business for Brands and Odell Beckham Jr.

Domenick Cilea, September 28th, 2017

What do the New York Giants, Verizon, Dunkin’ Brands, Procter & Gamble, and Nike have in common? They all employ the services of the ultra-talented athlete – Odell Beckham Jr. – to represent their respective brands.

Read More

Tap into the Game with Nike’s New NBA Connected Jerseys

Mike Benedetto, September 22nd, 2017

To kick off the partnership between Nike and the NBA for the 2017-2018 season, the companies will deliver an innovative experience for fans by debuting the new Nike NBA Connected Jersey through the NikeConnect app. 

Read More

Utilizing Photo and Video Apps to Enhance Social Media Content

Caroline Vallila, September 15th, 2017

Mobile photo and video applications are simple yet effective tools for enhancing social media posts and increasing engagement with target audiences. Countless resources are available today for streamlining social media marketing, content creation, and even tracking analytics.  

Read More